Cookie Policy
Last updated: January 2025
This Cookie Policy explains how ProfileHero.ai ("we", "us", "our") uses cookies and similar technologies to recognise you when you visit our website and use our Services. It describes what these technologies are, why we use them, and your rights to control their use.
For information about how we process personal data more broadly, please see our Privacy Policy.
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help us make our site function properly, analyse performance, and personalise content and advertising.
Cookies can be:
- Session cookies, which expire when you close your browser.
- Persistent cookies, which remain on your device until deleted or they reach their set expiry date.
We also use other tracking technologies such as pixels and local storage for similar purposes.
2. How We Use Cookies
We use cookies for several reasons, grouped into the following categories:
a. Strictly Necessary Cookies
These cookies are essential for the operation of our website and Services. They enable core features such as secure login, payment processing, and account access. Without them, certain parts of the site may not function.
b. Functional Cookies
These remember your choices and preferences (such as language, cookie consent, or "stay signed in" settings) to improve your experience.
c. Analytics and Performance Cookies
These help us understand how visitors use our website so we can improve functionality and content. We use trusted analytics and feedback services to understand user behaviour and improve the user experience. These tools may record anonymous information such as page interactions, clicks, scrolls, or general site performance to help us optimise usability.
d. Advertising and Targeting Cookies
These are set by us and third parties (such as Meta (Facebook), LinkedIn, and Reddit) to:
- Deliver relevant ads based on your browsing activity.
- Measure the performance of marketing campaigns.
- Avoid showing the same ads repeatedly.
Advertising cookies may also enable retargeting on other websites.
e. Third-Party Cookies
Some cookies are placed by third-party services integrated into our website, such as analytics tools, live chat widgets, or social media integrations. These providers may use cookies for their own purposes in accordance with their privacy policies.
3. Cookies We May Use
| Type | Examples | Purpose | Duration |
|---|---|---|---|
| Strictly Necessary | Authentication, session, payment cookies | Enables login and secure transactions | Session |
| Functional | Preference, consent cookies | Stores site and consent preferences | Up to 12 months |
| Analytics | Google Analytics, feedback tracking | Site usage and performance analysis | 6–12 months |
| Advertising | Meta Pixel, LinkedIn Ads, Reddit Ads | Personalised advertising and performance tracking | Up to 12 months |
| Third-Party | Embedded content, live chat widgets | Platform-specific functionality | Varies by provider |
Actual cookies used may vary over time as our site and integrations evolve.
4. Managing Cookies
You can control or delete cookies using your browser settings. Most browsers allow you to:
- Block all cookies.
- Delete existing cookies.
- Set preferences for certain websites.
You can also manage preferences through our on-site cookie consent manager when visiting the site for the first time or at any time thereafter.
For more details, see your browser's help documentation or visit: www.allaboutcookies.org
5. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, or our cookie use.
Any updates will be posted on this page with a revised "Last updated" date.
6. Contact Us
If you have any questions about this Cookie Policy, please contact us.